Unvanilla
your content.
The AI content director for creators who don't fit a niche. Video ideas only you could make, every shot planned, every take coached, for TikTok, Reels, Shorts and LinkedIn.
From who you are to a video you're proud of.
Swipe through your takes
A few minutes of yes, no and "that's me" builds your brand: what you stand for, what you push against, how you sound.
Get ideas you'd fight to make
Every idea comes from your life and is scored by a creative director before you see it. The bland ones get rewritten.
Film with a director beside you
Shot by shot on your phone. After each take you hear what to fix, so the keeper comes in two takes, not twenty.
"5 tips to grow on TikTok in 2026"
"I filmed 40 videos nobody watched. Number 41 is why."
A creative team in your pocket.
Explore
Fresh ideas from what's working on your platform this week, bent to fit you.
Plan my week
A slate of videos to keep, swap or lock, each planned in full when you make it.
Shot-by-shot plans
Lines, framing and set-up for the kit you have on the day.
Take coaching
It watches and listens to every take and gives you one note to fix.
Content packs
One shoot becomes the main video plus extras for every platform.
What's happened?
Tell it about a win, a moan or an ordinary day and it finds the story in it.
Start free. Upgrade when it's paying off.
Free
- Your brand set-up
- A taste of ideas and coaching each month
Pro
- Plenty of ideas you'll want to make
- Every video planned and coached
- Your week planned, daily brief, pre-post checks
- Or £89.99 a year
Studio
- Everything in Pro
- Content packs for every platform
- Worlds and series, ads from your winners
Asked and answered.
What is Unvanilla?
Unvanilla is an AI content director app for iPhone. It learns who you are, gives you video ideas only you could make, plans every shot, and coaches each take while you film, for TikTok, Instagram Reels, YouTube Shorts and LinkedIn.
Do I need a niche?
No. You are the niche. Unvanilla builds ideas from what you believe, what you're doing and what you're up against, then aims each one at the many kinds of people who'd relate to you.
How is it different from ChatGPT or other caption and editing apps?
Chat apps give everyone the same ideas, and editing apps start after you've filmed. Unvanilla starts from your own story and stays with you from the idea to the plan, the shoot and the post, scoring every idea before you see it and rewriting the ones that would feel bland.
Does it film or edit for me?
You film on your phone with the director guiding you shot by shot. After each take it tells you what to fix, and it plans the cut and the extras for each platform.
Is it good for beginners?
Yes. There's a starter path for people with no confidence on camera: short first videos, a skills path, streaks and kinder notes.
How much does it cost?
It's free to start. Pro is £14.99 a month or £89.99 a year, and Studio is £29.99 a month. Prices in other countries are set by the App Store.
Is my content private?
Your brand, ideas and videos stay on your phone. Only what's needed for each answer is sent to our server. See the privacy policy for the details.